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Where You Truly Belong
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Coming Soon
Be the first to own our exclusive Mana-Maxx collection! Pre-order your favorites today and secure your style before they're gone. Limited stock available!
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Coming Soon
Be among the first to own AR-XPLY's 'Cluster', a groundbreaking collection that redefines fashion and functionality.
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Refer a friend TODAY & you both Get 10% off!*

Essential Bamboo 3pk

Upgrade Your Underwear Drawer with Sustainable Style: Essential Bamboo 3 Pack – Soft, Breathable, and Eco-Conscious 🌿 #SustainableStyle #EcoFriendlyFashion #BambooUnderwear #MensUnderwear #UpgradeYourUnderwear #Essential3Pack #EcoChic #aussieBum

BodyTouch New colour

BodyTouch Nude - Luxuriously Silky Underwear and Now in More Colours #BodyTouchNude #LuxuriousUnderwear #SilkyUnderwear #NewColours #aussieBum

1.5 Original Classic

The Iconic '1.5 Original Classic' is Back – Discover the Legendary Low-Cut Design. #IconicClassic #1.5OriginalClassic #LowCutStyle #ClassicComeback #aussieBum

ComfyBambooEscape

'Comfy Bamboo Escape': Eco-friendly bamboo + anti-chafing tech = pure bliss 🌍💚 #aussieBum #ComfyBambooEscape #EcoFriendly #Bamboo #AntiChafingTech #EcoChic #PlanetFriendly

Vacay Shirt

🎉 Party in style with our 'Vacay' shirt! Perfect for turning heads and making memories 🏖️🍹 #aussieBum #PartyBanger #VacayVibes #SummerStyle #FunInTheSun"

Surf’s up!

Make a statement with aussieBum’s SurfStretch swim shorts! Bold colours, stretch nylon elastane, and seam seal zipper pockets for ultimate convenience. Surf’s up! #aussieBum #SurfStyle #BeachVibes #SurfStretch #BeachReady #SummerSwim

New Freedom Bamboo Colour in Style!

Unleashing New Freedom Bamboo Colour in Style! 🍒👀 These Ruby Boxers are Bringing the Heat 🔥 #aussieBum #Bamboo #InStyle #RubyBoxers #BringingTheHeat #MensUnderwear #ComfortInStyle #FeelTheFreedom #UnderwearFashion #StylishComfort

BTS - Megal

BTS with Megal at yesterdays Photoshoot  #aussieBum #aussiebumtribe #BTS #BehindTheScenes #PhotoShootFun #OnSet #ModelLife #StudioVibes

Essential Thong

Show your aussieBum some love and they will love you right back for a long time to come #aussieBum #essentialthong #mensunderwear

Just a little bit of Spray to get the perfect pose

Just a little bit of Spray to get the perfect pose #aussieBum #behindthescenes #aussiebumtribe #PerfectPose #SprayAndSlay #PhotoReady #StrikeAPose #PhotoShootFun

BodyTouch - Your Body, Your Rules

Your Body, Your Rules - Indulge in the pleasure of BodyTouch. #aussieBum #BodyTouch #Brief #mensunderwear

Matt's run, push and shoot

Another day, another adventure… #aussieBum #flashback #aussiebumtribe #mensswimwear #behindthescenes #adventure

Maximum comfort and maximum Freedom!

Get into a pair of classic, comfy and sustainable Freedom Bamboo boxers to experience maximum comfort and maximum Freedom! #aussieBum #Freedom #comfy #classic #boxer #bamboo

Highlights from Mr. Gay 2024

Catch the highlights from Mr. Gay 2024 in Gandia! The excitement is far from over! #aussieBum #mrgayespana #spain #mensswimwear #gandia #2024

Trey Give a try Final Tan Remove remedy

Have you ever seen a tan removal remedy like this? Does such a thing even exist? #aussieBum #aussieBumflashback #aussieBumtribe

Full Show : aussieBum Finale at Miami Swim Week 2024

Witness the stunning finale of Miami Swim Week 2024 with aussieBum! As the concluding brand of the show, we brought the heat with our latest swimwear collection. From bold designs to innovative fabrics, our showcase captured the essence of summer style. Join us in reliving this spectacular event and get a glimpse of what makes aussieBum a standout in the swimwear industry. Check out our latest products on our website: https://www.aussiebum.com/ Don't forget to like, comment, and subscribe for more exclusive content and behind-the-scenes footage!

WrestleMe by aussieBum

🤼‍♂️ 🔥 Introducing WrestleMe by aussieBum, where style meets strength in this wrestling-inspired masterpiece! Available in a selection of fighting colours.  #aussiebum #mensswimwear #aussiebumsale

New collection Drill SGT!

Comfort that moves with you! Have a look at our new line of Drill SGT underwear! 🤠

Outsider Tee from aussieBum

🚨 How awesome does Dylan look in our Outsider tees? Dare to be different and wear it proud! #aussiebum #aussiebumsale #menswear

The early photoshoots of aussieBum!

Throwback to the early days of aussieBum! Sean shares some incredible memories from our early photoshoots in Italy. 🇮🇹✨  #aussiebum #BehindTheScenes #Memories

aussiesBum Flashback - Ready for a fun trip down memory lane?

Ever wondered what it's like to be an aussieBum model?🕺👀 Check out our nostalgic flashback vid! How do you think our Mr. Bacon did? 👅 #aussiebum #aussiebumtribe #throwback

Sean In Italy🇮🇹

Follow along as Sean explores the beautiful city of Rome🇮🇹 and represents aussieBum at the Bingham Cup. He's already captivated by Italy's rich culture, truly amazed by their heritage. #aussieBum #RomeAdventures #SeanInItaly #BinghamCup

Introducing NZLC

The New Zealand Laundry Company, where our mission is to elevate your style to new heights. Our brand is built on the belief that fashion is more than just clothes; it's a climb to expressing your unique identity and embracing the adventure of life. Join us as we unveil our latest collection, designed not only to inspire but to journey with you. 🏔️✨ https://www.aussiebum.com/mens/nzlc 🔗 **Stay Connected:** Don't forget to subscribe and hit the bell icon to stay updated on our latest releases and behind-the-scenes action. Drop a comment below; we'd love to hear your thoughts! #NZLC #ItsAboutTheClimb #FashionRevolution

aussieBum Achives - WonderBum

We're back with another aussieBum Archive. This week we're down Bondi Beach in the early 2000's asking People If they Like WonderBum. Hands Up Should we Bring This Back!?

Rudy - The Man Who Can Do It All

Rudy is a Man of Many Talents... Football, Modelling, Multiple Languages, the list is endless.

Caleb switching up the shorts game

a fun little edit showing Calebs ability to quick change out of his shorts!

Sean's Korea Visit

The man of the hour Sean Ashby and the crew take a visit to Korea for an in depth look at what the culture and clients are like to have a better understanding... that or just a neat holiday😜

Our New Story Begins With You

You made aussieBum real! And as our new story begins, it begins, with you. Join us on the journey of all journeys as we all discover new horizons, challenges and moments to share.

BTS Pride Singlet

Rhodes gives it a ripe ol go at being in the studio for a shoot! You can find the Pride singlet on our website https://www.aussiebum.com/mens/clothing/singlet/pride-24-singlet-black/6643

BTS with Caleb

Welcome to 2024! Here's our first shoot of the year with Caleb, learning some of the ropes

Pride splash! aussieBum new swimwear Promo

Splish, splosh, Pride Splash! Dive into our new colourful swim briefs today! https://www.aussiebum.com/mens/swimwear/swimwear/pride-splash-rainbow/6622

A taste of things that once were, to come

Here is a teaser trailer created by Rhodes, showing off some old school memories that we will be getting more of a taste from in the near future!

COOL BREEZE by aussieBum

FEEL THE BREEZE. BREATHE COOL & COMFORTABLY Introducing the Limited-Edition Cool Breeze range from aussieBum - where innovation meets exclusivity. Crafted with our signature mesh, non-wicking, comfort-stretch fabric and finished with the iconic blue waistband, this collection is designed for men who value superior comfort, fit, and quality. Cool Breeze is engineered to keep you cool, dry, and confident, even in the hottest, most humid conditions. The breathable mesh fabric delivers featherlight support and exceptional airflow, ensuring you stay fresh all day long. Available in both brief and hipster styles, each pair features an ultra-comfortable waistband and a vibrant Sky Blue colour that looks as refreshing as it feels. Enjoy a barely-there sensation and a fit that moves with you - wherever life takes you. Proudly designed and made proudly in Sydney, Australia, the Cool Breeze range is your essential upgrade for all-day performance and style. Experience the next generation of men’s active underwear. Experience Cool Breeze by aussieBum.

#aussieBumTribe @ Brighton Station #aussiebum #brightonpride2025

When our aussieBum Tribe show up to the party! 🎉🚂 Shop the look at aussieBum.com - Models are wearing Enlarge 2.0 & Nylon Singlet

🌴🍍PARTY HARD!🦆🍌

🌴🍍PARTY HARD - IN BRIEF?!?🦆🍌 Don't mind if I do! Make EVERY day a PARTY 🎉 with AUSTRALIAN MADE stretch-cotton comfort in four TASTY FUN colours and patterns.

COme on a shoot with us

Come with us on a beach shoot with Dylan! #BTS #Beach #Swimwear #Summer #Photoshoot

Wardrobe malfunction on set

A wardrobe malfunction during our Christmas sale shoot #Sale #BTS #Christmas #Photoshoot

Big Sale

This is NOT a Rehearsal 50% Off Everything Storewide is on NOW #sale #underwear #xmassale #fyp #elves #reindeers #swimwear #aussiebum

The Massager

We call him the Swiss Army Knife of the Studio #Multitasking #massage #photoshoot #fyp #bts #aussiebum

Mitch is back

Mitch is back! and Stacy is already getting him to pose. #BTS #photoshoot #Samples #ComingSoon

Jessie showing how its done

Jessie Showing how its done #photoshoot #BTS #New

You can't steam the models 2

You can't just steam the models! #Photoshoot #OfficeAntics #Steaming

The guitarist

Uncalled for Beach Air Guitar! #airguitar #swimwear #australia #beach #Bts #fyp

Hi I'm Benjamin

Stacy Gets a little too close with the camera 😲 #BTS #PhotoShoot

The description writer

What is "Ergonomic"? Find out. #Wonderjock #ergonomic #copywriting #fyp #bts

He's professional

No direction given. Just starts dancing! Such a pro. #dance #underwear #jiving #fyp #photoshoot #lockerboy #aussiebum

Can he actually do it?

Can he actually do it? Follow to find out #backflip #beach #flip #tumbling #bts #fyp #aussiebum #swimwear

Stacy....The Watcher

Learning some slick new moves #slick #copycat #underwear #bts

Stacy Likes His What!?

Suns out, Gums out! 😁😁 #GreatSmile #Gums #Smile #bts #underwear

Wow. We didnt expect it to be THAT good.

https://www.aussiebum.com/ #homeshopping #tvsn #bodystretch #bts #presenter

Another day, another Nick-ism

https://www.aussiebum.com/ #aussiebum #bts #fitting #models #fyp

Lick It ... or Sniff It?

https://www.aussiebum.com/ #lockerboy #mensunderwear #photoshoot #aussiebum #bts #fyp

Beach Blue Steel 22

https://www.aussiebum.com/ #aussiebum #modelposes #sexy #smise #beach #menswimwear

When Showers don't do what you want

https://www.aussiebum.com/ #malfunction #funny #bts #aussiebum #beachshower

When you're actually NOT ready

When our model Dylan thought he was ready...but he wasn't https://www.aussiebum.com/ #mpomentsthatmatter #aussiebum #aussiebeach #aussiemodel #fyp #moments

aussieBum BTS - Coconut Oil

Coco-What? https://www.aussiebum.com/ #bodyoild #photoshoot #aussiebum #menspyjamas #bts #fyp

aussieBum Underwear New - CottonRib

For lovers of our classic style and for lovers of the ultimate in ribbed cotton. Feel the softness, comfort and support, that only our classic underwear provides, with an all-new subtle tonal waistband - softer than ever. https://www.aussiebum.com/mens/underwear/brief/cottonrib-red/5301

aussieBum New Underwear - Rib Cotton

The ultimate in Ribbed comfort. Limited Edition Rib Cotton Underwear are for those ribbed underwear lovers that cant get enough of the flexi, stretchy, softness of our durable ribbed fabric. Proudly Australian made. https://www.aussiebum.com/mens/underwear/brief/rib-cotton-white/5284

aussieBum New Underwear - Slink Sin

Slink into the sinful Slink Sin underwear, a limited edition offering from aussieBum. Keep it classy, but never lose the sexy, with a horizontal stretch-stripe design that reveals just enough of what’s hiding underneath. https://www.aussiebum.com/mens/underwear/bikini/slink-sin-navy/5319

aussieBum New JimJam

It’s no secret – there are times when even the most macho, adventurous, action-loving guy loves to be tucked up in his PJs! https://www.aussiebum.com/mens/clothing/pant/jimjam-flame/5260

aussieBum - NEW WJ PRO Impression

Get elevated to the big leagues with WJ PRO. Featuring aussieBum’s pioneering and patented Pouch Enhancing Technology – now incorporating our 4D Grid Framing Technology, which contours and amplifies like never before. https://www.aussiebum.com/mens/underwear/brief/wonderjock-pro-impression-blue/5149

What is your favourite meat? Nick wants to know!

Stay tuned for the BBQ! 🍖 Check out more behindthe scneces action at https://www.aussiebum.com/ #aussieBum #outback #location #men #mensunderwear #fashion #style #motivation #hunk #stud #sexyman #love #instagood #photography #malemodel #beautiful

aussieBum - Swimwear - PartyOn

Welcome to the party! It’s a lot of cheeky fun down under. https://www.aussiebum.com/mens/swimwear/brief/partyon-island/5018 Celebrating 20 years of aussieBum, come join the party over at : https://www.aussiebum.com/